Evercar was a fleet management company that bridged the gap between carshare and rideshare. What the heck does that mean? Well, the founders of Evercar saw opportunity in the fact that approximately 1/3 of drivers who apply for Uber or Lyft do not have a car that qualifies. What we offered was low cost hourly rentals from our fleet of electric and hybrid vehicles to drivers without qualifying vehicles, or to drivers who simply did not want to use their personal car for rideshare. Our hourly rates - which were as low as $5 - included all vehicle maintenance, fuel/energy, and rideshare insurance.

Primary Challenges

Being brought into a rapidly expanding start-up as the only designer is a challenge. Add to that multiple interfaces, two external development teams (on two different continents nonetheless), and extremely limited resources… and suddenly the word ‘challenging’ becomes an understatement. To do my job required meticulous organization, a deep understanding of the products and their various use cases, constant communication with our Head of Product and development teams, and extremely lean usability testing.

The Network Operations Center (NOC)

We were using technology and telematics data to build efficiencies when it came to fleet management and TNC integration.

Driver Focus

Our obsession with our drivers and solving problems for them was something the entire company proudly rallied around. After doing a round of informal interviews with our Drivers, talking with our Customer Service team, and using data from Google Analytics from our Driver Acquisition Portal, I created some provisional personas. These personas were printed and handy on my desk at all times and during design studios.

Sketches and Initial Wireframes

Because of our condensed timeline I moved quickly from sketches to grayscale wires (don’t have images of anymore). I tested our grayscale wires internally to make sure that everyone on the team was aligned with the functionality of our MVP solutions.

Became an Uber driver a few times while working at Evercar, the company encouraged this and it allowed me to fully empathize with the drivers. The first time I drove, it was before the app was available. I was able to interact with our car reservation tool, Miveo (see below).

Testing - Early and Often

First tested grayscale prototype with internal users from a variety of departments. When final designs were complete but before the formal hand off to developers, I had drivers come into the office to complete a task analysis testing the newly designed app (which was still in prototype form).

The Evercar App

Consumer facing native applications (Android and iOS) for making reservations, unlocking vehicles, finding charging stations, and much more. The primary challenge was moving user onboarding entirely into the app. Teaching users how to reserve, find, unlock, and drive an Evercar without any human interaction.