Pabst Blue Ribbon

Overview

I worked directly with Pabst Blue Ribbon's marketing team to help concept and design the beverage company's first native app (iOS). 

Challenges

Balancing an ever-increasing scope with actual user needs. The PBR marketing team wanted the app to be packed with a number of different and potentiall conflicting features - from a location-based 'Field Marketing Rep Finder' to a gamified rewards program to an interactive schedule of upcoming 'Happenings.'' We were tasked with coming up with a way to marry all of the features in a way that made the experience seamless and intuitive to use.