My work spans e-commerce, SaaS, mobile applications, and emerging technologies, with a focus on creating thoughtful digital experiences that balance stunning visuals with complex business needs.

With a background in cognitive science and over 14 years of product design experience, I bring a deep understanding of human behavior to the design process. I’m particularly skilled at translating user research into actionable design decisions, communicating strategy across stakeholders, and aligning teams around solutions that improve the customer experience and drive measurable business results.

LOOP

PRODUCT DESIGN • GROWTH & CONVERSION

RESULTS:

• +27% Product Views from homepage to PDP

• +13% Micro-Step Conversion PDP to Cart

LOOP is a membership-based baby gear rental platform that introduced a new way for families to access high-quality products without the cost and waste of ownership.

As Lead Product Designer, I partnered with Product and Engineering leadership to rethink the shopping experience for a nontraditional e-commerce model. My work spanned field research, customer journey mapping, product discovery, conversion optimization, and the creation of a design system from scratch in Figma.

I also introduced interactive, shoppable brand imagery that connected lifestyle inspiration directly to product discovery. Together, these initiatives helped build customer confidence, communicate membership value, and create a more intuitive path from browsing to conversion.

Product Strategy • E-Commerce Innovation • UX Research • Conversion Optimization • Design Systems • Customer Journey Mapping • UX/UI Design

BEAUTYCOUNTER

DESIGN LEADERSHIP • PRODUCT STRATEGY

RESULTS:

• Increased average order value from $119 to $152
• Grew monthly active users from 8,400 to 18,000+ on iOS application
• Improved App Store ratings from 3.2 to 4.9 stars

Beautycounter was an omnichannel beauty company serving millions of customers and consultants through e-commerce, mobile, retail, and CRM experiences.

As Lead Product Designer, I led and mentored a team of two product designers and two UX researchers while partnering with Product, Engineering, Marketing, and executive leadership to shape product strategy and design direction across the organization.

My work spanned the redesign and launch of Beautycounter's consumer mobile application, the transformation of its consultant CRM into a mobile-first platform, and optimization of core e-commerce experiences. I also contributed to design system initiatives, helping establish more cohesive and scalable experiences across digital touchpoints.

Team Leadership • Mobile Product Design • CRM Design • E-Commerce • Design Systems • Product Strategy • UX Research • Growth Optimization

Curbee

LEAD PRODUCT DESIGNER

RESULTS:

• Reduced technician scheduling time by 25%
• Increased booking completion by 18%

Curbee is a mobile service technology platform that enables automotive dealerships to deliver maintenance and repair services directly to customers.

As Lead Product Designer, I partnered closely with the CEO and Head of Product to transform Curbee's proprietary service platform into a scalable white-label SaaS product for dealership groups nationwide. My work spanned the dealership portal, technician mobile application, customer booking experience, and marketing website.

Working across multiple user groups—including dealership operators, service technicians, and vehicle owners—I redesigned critical workflows that reduced technician scheduling time by 25% and increased booking completion by 18%, while creating a scalable platform capable of supporting future growth and expansion.

Product Strategy • SaaS Platform Design • Mobile Product Design • Workflow Optimization • User Research • Dashboard Design • Design Systems • Conversion Optimization

Stealth EV Charging Platform

LEAD PRODUCT DESIGNER

Designed the initial product experience for a stealth electric vehicle charging platform focused on reducing charging anxiety and helping EV owners make more informed charging decisions.

As Lead Product Designer, I partnered with founders and product leadership to define the product vision, user experience strategy, and core customer journeys for the platform's first release. Working from concept through interactive prototypes, I led user research, product discovery, workflow design, and experience definition across the mobile application.

The platform was designed to help drivers identify optimal charging locations, understand charging costs and availability, evaluate nearby amenities, and make more confident charging decisions while traveling.

In addition to product design, I contributed to investor-facing materials and product storytelling that helped communicate the vision, opportunity, and customer value proposition.

Product Strategy • 0→1 Product Design • User Research • Mobile Product Design • Product Discovery • Rapid Prototyping • Design Systems • Investor Storytelling

THE GORDON SCHOOL

END-TO-END BRAND & DIGITAL EXPERIENCE

The Gordon School is a boutique preschool based in Corona del Mar, California.

I partnered directly with the school's founder to create a complete brand and digital experience from the ground up. The project included brand strategy, visual identity development, website architecture, user experience design, content strategy, and front-end development.

Working closely with school leadership, I translated the school's educational philosophy into a cohesive customer experience that helped prospective families understand the school's approach, navigate enrollment information, and engage with the brand across digital touchpoints.

My role spanned the entire process—from brand creation and product design through website development and launch—ensuring a consistent experience across both the visual identity and digital platform.

Brand Strategy • Product Design • Information Architecture • User Experience Design • Visual Identity • Website Development

YUREKA

0→1 PRODUCT DESIGN

Yureka was an early-stage shopping and decision-making platform designed to help consumers research, organize, and track high-consideration purchases across categories such as home goods, baby products, and consumer electronics.

As Lead Product Designer during the incubation stage, I partnered with founders and product stakeholders to define the initial user experience, product architecture, and core customer workflows. Starting with a blank slate, I led product discovery, user research, information architecture, and experience design for the platform's first release.

My work focused on helping users save and organize products, collaborate with shopping partners, track pricing changes, and make more informed purchase decisions. I translated early product concepts into wireframes, prototypes, and validated user flows that helped shape the foundation of the product and prepare it for development.

The project provided an opportunity to work through the ambiguity of a true 0→1 product, balancing customer needs, business objectives, and technical constraints while helping establish the product vision.

Product Discovery • 0→1 Product Design • User Research • Information Architecture • Prototyping • Product Strategy • Startup Incubation