Work
Selected product design work spanning consumer products, e-commerce, mobile, and SaaS experiences.
I've spent the last 12+ years partnering with founders, product teams, and engineers to create products that drive growth, improve customer experiences, and deliver measurable business outcomes.
LOOP
PRODUCT DESIGN • GROWTH & CONVERSION
RESULTS:
+27% Product Views from homepage to PDP
+13% Micro-Step Conversion PDP to Cart
LOOP is a baby gear rental platform designed to help families access high-quality products without the cost and waste of ownership.
As Lead Product Designer, I partnered with Product and Engineering leadership to redesign the end-to-end customer experience, from discovery and product exploration through checkout and membership enrollment. Through user research, customer journey mapping, usability testing, and iterative design improvements, we increased product views among new customers by 27% and improved micro-step conversion by 13%.
In addition to leading the product redesign, I directed a brand refresh that better reflected the company's mission and created a more engaging experience for growing families.
User Research • Customer Journey Mapping • Conversion Optimization • Growth Design • Design Systems • Product Strategy • UX Design
BEAUTYCOUNTER
LEAD PRODUCT DESIGNER
RESULTS:
• Increased average order value from $119 to $152
• Grew monthly active users from 8,400 to 18,000+ on iOS application
• Improved App Store ratings from 3.2 to 4.9 stars
Beautycounter is an omnichannel beauty company serving millions of customers and consultants through e-commerce, mobile, retail, and CRM experiences.
As Lead Product Designer, I managed and mentored a team of four product designers while leading strategic initiatives across the company's ecommerce platform, consultant CRM, and mobile application ecosystem. Partnering closely with Product, Engineering, Marketing, and executive leadership, I helped define product priorities, improve customer and consultant experiences, and scale design practices across the organization.
My work included leading the redesign and launch of Beautycounter's consumer mobile application, redesigning the Behind the Counter CRM platform, improving core ecommerce experiences, and contributing to the company's design system and product strategy efforts.
Team Leadership • Mobile Product Design • CRM Design • Ecommerce • Design Systems • Product Strategy • User Research • Growth Optimization
Curbee
LEAD PRODUCT DESIGNER
RESULTS:
• Reduced technician scheduling time by 25%
• Increased booking completion by 18%
Curbee is a mobile service technology platform that enables automotive dealerships to deliver maintenance and repair services directly to customers.
As Lead Product Designer, I partnered closely with the CEO and Head of Product to transform Curbee's proprietary service platform into a scalable white-label SaaS product for dealership groups nationwide. My work spanned the dealership portal, technician mobile application, customer booking experience, and marketing website.
Working across multiple user groups—including dealership operators, service technicians, and vehicle owners—I redesigned critical workflows that reduced technician scheduling time by 25% and increased booking completion by 18%, while creating a scalable platform capable of supporting future growth and expansion.
Product Strategy • SaaS Platform Design • Mobile Product Design • Workflow Optimization • User Research • Dashboard Design • Design Systems • Conversion Optimization
Stealth EV Charging Platform
LEAD PRODUCT DESIGNER
Designed the initial product experience for a stealth electric vehicle charging platform focused on reducing charging anxiety and helping EV owners make more informed charging decisions.
As Lead Product Designer, I partnered with founders and product leadership to define the product vision, user experience strategy, and core customer journeys for the platform's first release. Working from concept through interactive prototypes, I led user research, product discovery, workflow design, and experience definition across the mobile application.
The platform was designed to help drivers identify optimal charging locations, understand charging costs and availability, evaluate nearby amenities, and make more confident charging decisions while traveling.
In addition to product design, I contributed to investor-facing materials and product storytelling that helped communicate the vision, opportunity, and customer value proposition.
Product Strategy • 0→1 Product Design • User Research • Mobile Product Design • Product Discovery • Rapid Prototyping • Design Systems • Investor Storytelling
THE GORDON SCHOOL
END-TO-END BRAND & DIGITAL EXPERIENCE
The Gordon School is a boutique preschool based in Corona del Mar, California.
I partnered directly with the school's founder to create a complete brand and digital experience from the ground up. The project included brand strategy, visual identity development, website architecture, user experience design, content strategy, and front-end development.
Working closely with school leadership, I translated the school's educational philosophy into a cohesive customer experience that helped prospective families understand the school's approach, navigate enrollment information, and engage with the brand across digital touchpoints.
My role spanned the entire process—from brand creation and product design through website development and launch—ensuring a consistent experience across both the visual identity and digital platform.
Brand Strategy • Product Design • Information Architecture • User Experience Design • Visual Identity • Website Development
YUREKA
0→1 PRODUCT DESIGN
Yureka was an early-stage shopping and decision-making platform designed to help consumers research, organize, and track high-consideration purchases across categories such as home goods, baby products, and consumer electronics.
As Lead Product Designer during the incubation stage, I partnered with founders and product stakeholders to define the initial user experience, product architecture, and core customer workflows. Starting with a blank slate, I led product discovery, user research, information architecture, and experience design for the platform's first release.
My work focused on helping users save and organize products, collaborate with shopping partners, track pricing changes, and make more informed purchase decisions. I translated early product concepts into wireframes, prototypes, and validated user flows that helped shape the foundation of the product and prepare it for development.
The project provided an opportunity to work through the ambiguity of a true 0→1 product, balancing customer needs, business objectives, and technical constraints while helping establish the product vision.
Product Discovery • 0→1 Product Design • User Research • Information Architecture • Prototyping • Product Strategy • Startup Incubation
